Web Portals to Serve SMB

Large Enterprise Web Portals to Serve SMB Customers

Large companies are expanding their online services to become partners in their small business customers’ success.

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Five Pillars of a Successful SMB Portal

The most successful enterprises have focused their time and resources developing these five pillars of SMB Portals: Content, Tools, Community, Sales, and Goodwill.

Key Trends Shaping Large Enterprise SMB Portals

Large enterprises are delivering online portals that provide information, tools, and services to help these small businesses start up, plan, and grow. These portals create a relationship in which the large enterprise becomes a valued partner throughout the entire lifecycle of the SMB.

Comprehensive SMB Services

Comprehensive SMB Services

Large companies are expanding their online services to become partners in their small and medium-sized business (SMB) customers’ success.

Beign a Destination

Being a destination

Large enterprises are competing to make their websites a destination where SMBs spend more time, keep coming back, and which result in a stronger customer relationships.

Land Grab

Land grab

There is competition between large companies to be the first, biggest, and best portal to to provide the most services to SMBs.

Innovation, confusion, and ignorance

Innovation, confusion, and ignorance

Companies are experimenting with what works best and none have yet delivered all of the five key elements of a successful SMB portal.