In the second part of a series on Big Data (aka Business Intelligence), Business Insider put the spotlight on SizeUp, “a company which literally allows you to size up your company against competitors and partners with only a few clicks.” The piece places the importance of business intelligence in context: “Running a business is never easy. Between dealing with customers, competitors, partners, and vendors it becomes difficult to strategize effectively. Sure, being busy might make you feel productive, but there is a fine line between busy work and worthwhile work. Fortunately, the problem can be solved by harnessing the power of big data so you can analyze the marketplace around you with ease. Information that was once only available to large enterprises is now available for even the smallest of companies to harvest and use to their advantage.”
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