In Finovate’s article, “SizeUp Gives FIs Business Intelligence Tools to Help Reengage Customers,” it explains that the launch of SizeUp FI (Financial Institutions) will enable financial institutions to provide their business customers with valuable business intelligence directly through the FI’s own website. This will provide greater engagement with business customers through “sticky” data services, help their customers succeed with Big Data insights they previously couldn’t afford or understand, and introduce FI’s relevant products and services at specific decision-points of the customer’s business lifecycle. The service is unique and enables financial institutions like banks, payment cards, credit unions, and accounting services to compete outside of “me too” FI business offerings.