Insurance Innovation Reporter’s article “Westfield Insurance Partners with SizeUp to Give BOP Clients Business Intelligence” describes how “Westfield Insurance (Westfield Center, Ohio) has partnered with business intelligence site SizeUp (San Francisco) to provide a competitive analysis tool to its small business owner customers to help them identify and maximize their competitive advantage and become more profitable.” The story further explains that Westfield is able to provide their small business customers and agents with four new analytical tools including: performance benchmarking, competitive assessment, best places to advertise, and demographic analysis.