The Bakersfield California article “Bakersfield’s SizeUp service offers free access to business information helpful to entrepreneurs” explained that the launch of SizeUp Bakersfield “comes at a time of heightened national interest in entrepreneurship and, locally, a concerted effort to cultivate small business as a means of job creation and economic vitality.”

According to the article , “Mayor Karen Goh described the service as a new form of support for entrepreneurs whose prospects for success would otherwise be limited by a lack of sophisticated business intelligence.”

“The market research and business insights we provide through this new tool will enable small businesses to compete on the same level as well-funded and larger corporations,” said Mayor Goh.

“We are excited about adding SizeUp to the tools we use in assisting entrepreneurs access and analyze potential of a new business or one wanting to expand,” said Kelly Bearden, director of Cal State Bakersfield’s Small Business Development Center, after seeing the formal launch online. “This in-depth data used when planning a business opportunity,” he added, “will only enhance the chances of success.”