The article “Identifying the Great Potential of Big Data Technology” by Guillermo Torres, Manager at Axis Corporate, discusses how financial services companies have successfully identified Big Data’s potential. In one of three case studies, the article discusses that “Wells Fargo partnered with SizeUp to compare customer’s business to competitors, mapping customer´s competitors, customers and suppliers and lastly, finding the best places to target your next advertising campaign.” The live presentation of the research at the Yale Club in New York City highlights how SizeUp can be used for cross-selling bank services. To access a copy of the live presentation contact Axis Corporate.